Transact Campus E-Accounts

With the app, students can quickly pay for everything from snacks to laundry to parking, all from their phone. Transaction notifications keep users informed, and the app even remembers their preferences for faster payments. No more hunting for cards or waiting in line – everything is at their fingertips. We’ve worked closely with campuses to make this solution both practical and efficient, supporting their efforts to modernize and streamline campus services.

Machine Learning & Fraud detection

Under strong collective leadership, we trained our model using historical data and continuously fine-tuned it as new anomalies emerged. By testing against real-world data, we refined the model’s accuracy and optimized it to balance false positives and negatives, achieving an acceptable tolerance threshold.

Survey Junkie is a free app that allows users to earn cash or gift cards by completing surveys. It partners with market research companies to gather insights on consumer preferences, products, and shopping habits.

Buy gas today, or wait for tomorrow? Find out with Fuelcaster, the gas-price predictor. Esurance, an online insurer owned by Northfield Township, Ill.-based Allstate (NYSE:ALL), has introduced a new website that can predict the rise and fall of local gas prices, and can provide details of gas stations with the cheapest prices in a particular zip code. Once users enter their zip code on the new website -- Fuelcaster.com -- the system tells them whether to buy gas in that area now or wait until the next day for a cheaper price. According to the site, it can predict if the gas price will rise or fall within the next 24 hours with almost 90 percent accuracy. Just enter your zip, and we’ll give you real-time gas prices and a prediction of whether they’ll rise or fall tomorrow.

visit Fuelcaster.com

Close

Whether you’re commuting to work or traveling cross-country, SmileDrive records your drives, awards you stickers for unique accomplishments (such as going on a holiday trip or driving on an unusually cold day), and turns road trips into shareable stories.The app can be used with any vehicle, even if it’s not a Volkswagen. SmileDrive was designed to work with any car equipped with Bluetooth technology, and it runs in the background to record data for both everyday commutes and road trips. After a drive is complete, the app uses factors like location, distance, time and weather to deliver users their Smile Score and awards them with “stickers,” i.e. virtual bumper stickers, for unique accomplishments earned while out and about.

The app has also re-imagined the classic “PunchDub” game, allowing people to collect “punches” each time they encounter another Volkswagen SmileDrive user running the app on the road. Additionally, SmileDrive offers the ability to create a Smilecast: a dynamic travelogue filled with the captured photos, maps of the trip, status updates, as well as other memories that are collected on a single URL. Through the URL, friends and family that you designate can view the Smilecast after the trip has ended.

Through the user’s Google+ account, friends can be invited to follow these trips online, commenting on photos and posts along the way, which allows for “Seamless Sharing”.

Another feature includes “Smilecast” where friends can be added as a passenger in the car via Google+, or watch the journey on the web. At the end of the trip, the driver receives a trip highlight video compiling the highlights of their trip, which can then be shared with friends and family.

Close

Hola, World! The New Taco Bell Is Here

Taco Bell has over 20 different items for just a dollar each. How could so much decadence cost just one dollar? Who's really behind this? Is it the Illuminati? Or is it...the Belluminati? To host the campaign's secret unlocking mechanism, we developed a private storefront on Shopify that only those "in the know" could access. Taco Bell's followers were given three puzzles to solve to get the password to open the web store. The keys to the puzzle and resulting password required additional security considerations like (a) where to store the result, (b) when to deploy the second puzzle (c) how to identify disqualifying behavior, etc. Fans that were able to solve the puzzles were given the URL to the secret Shopify store to buy exclusive Belluminati labeled items.

Each time the store went live it would sell out - in just a matter of minutes.

see Belluminati News

Close

DeutschLA and Volkswagen partnered to overhaul the VW.com website and car inventory search tools. Automotive smartphone shoppers can now appreciate a sleek new design and navigation, plus multiple new tools like Compare, Inventory Search and Payment Calculator. The Volkswagen inventory website, or VW 2.0 as it was dubbed internally was a massive undertaking. The site was built on the Sencha Touch framework to make it appear and feel like a native mobile application experience. The website was a massive improvement over the previous m.vw.com. The site jumped in JD Power & Associates Automotive Mobile Site rankings more than any site had in one year before it. “The 2013 Automotive Mobile Site Study, which evaluates the usefulness of OEM websites in terms of meeting the needs of consumers shopping for a vehicle, and therefore driving traffic to a showroom, has ranked the newly redesigned mobile vw.com sixth out of 33 brand sites.”

Zillow dynamic ads

Deutsch Advertising partnered with Nintendo to release the Mario Kart 8 Deluxe mobile app. In this partnership I had the opportunity to coordinate integration of the design and launch of their Facebook app in support of the product.

California Milk Advisory board (CMAB) is the company behind the "happy cows" commercials that Deutsch has produced for years. “Happy cows come from california”, remember? Deutsch redesigned the Real California Milk website using October CMS and mySQL in a CI/CD pipeline. An advanced search engine for querying site content is also integrated via a proxy service hosted in an AWS ElasticSearch index.

visit RealCaliforniaMilk.com

Close

We launched a Taco Bell twitter bot allowing fans to post personalized taco greeting cards to their friends.

Anyone tweeting the "To" and "From" message with the #TacoGram hashtag (illustrated above) automatically triggers the process and generates a new post on Taco Bell's Twitter page with over 1.9M followers. Close

The challenge:
Making sure Tacobell.com stays up during a critical traffic rush.

Background:
The "Taco Bell Steal A Base" promo gives EVERYONE a free taco when the first baserunner of the series steals a base. In that 10 second moment, web traffic leaps 1000% and stress is on for the application. Since an instantaneous burst of web traffic does not allow time for auto-scaling, preparing the hosting environment ahead of game time for the event is critical.

The Remedy:
Launching additional EC2 instances 24 hrs before game time along with pre-warming the load balancer provides the needed capacity for the moment a deluge of visitors arrives. No slowdowns. No swea

Close

The product: Taco Bell's new Quesalupa

The premise: The fast food company's new "cheese in a shell" is poised to be bigger than a series of trends — manbuns, Tinder, drones, aliens, basketball star James Harden's beard, hoverboards — or as Harden calls them "those things."

The punchline: Each trend leads to another: Dudes with manbuns call out Tinder, someone who calls himself the Texas Law Hawk name-checks Harden's beard. When someone says that the Quesalupa will be bigger than football, soccer star Neymar Jr. says that it will be bigger than real fútbol. Basically, the commercial tells us, the Quesalupa will be "bigger than everything." Just when you think the commercial's over, there's "Star Trek" icon George Takei, who laughs maniacally and takes a bite.

The verdict: We probably don't need the Quesalupa, but we'll concede that the company nabbed some amazing celebrity cameos for this one.

see Quesalupa News

Close